Kellogg School of Management at Northwestern University: 5 lessons learned from Kellogg's state health insurance marketplace symposium

1. Identify strong champions and leaders
2. Let the why inform the how
3. Combine programs to manage “churn”
4. Go where the customers are
5. Plan for high touch

Notes: from a health care symposium on September 4, 2014 co-sponsored by the Kellogg School of Management at Northwestern University and Get Covered Illinois.
Source: Kellogg School of Management at Northwestern University, September 9, 2014, "State of Exchange: Five lessons learned from Kellogg's state health insurance marketplace symposium"
Source URL: http://www.kellogg.northwestern.edu/news_articles/2014/09092...

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