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Kellogg School of Management at Northwestern University: 5 lessons learned from Kellogg's state health insurance marketplace symposium
Submitted By Charlene Ice, Created 09/18/2014 - 15:32
- Identify strong champions and leaders
- Let the why inform the how
- Combine programs to manage “churn”
- Go where the customers are
- Plan for high touch
Source: Kellogg School of Management at Northwestern University, September 9, 2014, "State of Exchange: Five lessons learned from Kellogg's state health insurance marketplace symposium"
Source URL: http://www.kellogg.northwestern.edu/news_articles/2014/09092...
Notes: from a health care symposium on September 4, 2014 co-sponsored by the Kellogg School of Management at Northwestern University and Get Covered Illinois.