Fact Based List:
SocialSite Media: 10 Tips For Attracting Engaged Patients To Your Hospital's Blog
Submitted by Anonymous on Wed, 04/16/2014 - 16:14
- Use search engine optimization tactics to make your website attractive to search engine bots as well as patients.
- Link all of your blog updates to your social media accounts. Any time you post a blog, you should also send out a tweet and post an update to Facebook. By doing so, you widen your potential audience.
- When it comes to offline marketing, don't forget to include your online efforts. Add your blog URL to all of your brochures, print advertisements and any other traditional marketing materials.
- Make sure your blog is highlighted on your hospital's home page. If a patient visits your hospital website, an obvious call-to-action (CTA) should entice them to visit your blog.
- Highlight your blog at patient events. If you are doing a live event, ask event participants to visit your blog and leave comments or feedback on articles that are of interest to them.
- Make sure that the content created for your blog is focused on your target audience.
- Add diverse content. Aside from text-based content, add video, audio and other elements.
- Be original. This can be hard to do in the world of medicine with so many voices out there. However, originality will make your blog more attractive and memorable.
- Use e-mail as an avenue. If you have e-mail lists, include links to your blog in your newsletter and other communications.
- Connect to the places where your patients hang out. Many online communities have health forums so don't be afraid to take an active role there.
Source: SocialSite Media
Source URL: http://connect.socialsitemedia.com/inbound-marketing-blog/bi...
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