Pharma Trends for 2020: Syneos Health

1. The Many Points of Care - shifting away from where clinic exists to wherever patient goes
2. Better, By Design - big shifts in clinical research user experience
3. The Trust Deficit - initiatives to win trust back from people
4. Patient Value - patient-centricity
5. Digital Amplification and Innovation - digital experiences taking another big step forward
6. The Value Evaluation - to show initial population-relevant data and defend value against constant change
7. Answering to Real World - get ahead of both regulatory requirements and payer expectations
8. Connected Communications - personal communications that understand where people are in their individual journeys
9. Rapidly Changing Life Experience - Our world is changing and aging faster than ever before
10. New Strategic Blueprint - resetting focus on core assets, building ROI models around the yield of data investments

Source: The Biggest Shifts Changing Lives and Life Sciences, Syneos Health, December 6, 2019
Source URL: https://www.syneoshealth.com/insights-hub/2020-health-trends

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