Keith Betz: 5 common mistakes in mobile healthcare
Submitted By Anonymous, Created 06/02/2016 - 14:38
- Not thinking mobile-first - Mobile is no longer the second screen and the sooner that healthcare marketers realize that the better
- Stopping at making your creative and content mobile-friendly - Understand how your consumers want to interact with your brand on a mobile device
- Forgetting about HCPs - 84% of physicians use smartphones for professional purposes and 56% are using tablets, per Kantar data
- Not being targeted enough with your mobile media - The continued evolution of advertising technology have created opportunities to make your paid media far more impactful than ever before
- Measuring the wrong metrics, or establishing the wrong KPIs - You can have a tactic or a publisher with low engagement metrics be highly effective at driving your desired outcome
Source: Mobile Commerce Daily
Source URL: http://www.mobilecommercedaily.com/5-common-mistakes-in-mobi...