Fact Based List:

Keith Betz: 5 common mistakes in mobile healthcare

Submitted by Anonymous on Thu, 06/02/2016 - 14:38


  1. Not thinking mobile-first - Mobile is no longer the second screen and the sooner that healthcare marketers realize that the better
  2. Stopping at making your creative and content mobile-friendly - Understand how your consumers want to interact with your brand on a mobile device
  3. Forgetting about HCPs - 84% of physicians use smartphones for professional purposes and 56% are using tablets, per Kantar data
  4. Not being targeted enough with your mobile media - The continued evolution of advertising technology have created opportunities to make your paid media far more impactful than ever before
  5. Measuring the wrong metrics, or establishing the wrong KPIs - You can have a tactic or a publisher with low engagement metrics be highly effective at driving your desired outcome


Source: Mobile Commerce Daily
Source URL: http://www.mobilecommercedaily.com/5-common-mistakes-in-mobi...



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